The Great Transparency Debate #1 has already kicked off behind the scenes.
Facebook, Google, News Corp, Allure Media, The Guardian Australia, GroupM and Integral Ad Science will hit the stage on 27 June for the AdNews Live! half-day Tackling Transparency: Great Transparency Debate #1.
Participants from the companies listed above have submitted their proposed solutions: workable ideas which could be rolled out across digital marketplace almost immediately, with a vision to clear up what have been dubbed the ‘murky digital waters’.
The Great Transparency Debate #1 will be preceded with a keynote address from NAB CMO Andrew Knott, who is set to shed fresh light on the way his organisation tackles transparency and accounts for its sizeable digital spend.
Debate #1 will be followed by Debate #2: Agency and Client Relationships – more details to follow on that next week. Stay tuned.
Among the mooted proposals for Debate #1 include: industry scorecards for publishers based on their approach to brand safety and ad fraud; the adoption of one viewability standard and the bold move of utilising blockchain for digital advertising.
All the solutions will be either aired and/or debated on the day, with participants and the audience voting for those that deserve an immediate response and further action.
The participants for Great Transparency Debate #1 are:
- Jason Scott (Allure Media CEO);
- Tony Bell (The Guardian Australia Director of Sales);
- Tim Egan (Facebook Regional Product Marketing Manager);
- Nick Durrant (News Corp Head of Commercial Reporting and Data):
- James Diamond (Integral Ad Science ANZ Managing Director);
- John Miskelly (GroupM Head of Digital) and
- Kevin Ackhurst (Google Director, Creative & Media Agencies, Upfronts, Packages and Programs ANZ)
More details here at AdNews Live! Tackling Transparency.
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