After exiting Dentsu-owned media agency Vizeum in April this year, Nick Behr has set up his own full-service media agency.
While AdNews was unable to reach the adland veteran, we understand he is involved with new independent full-service media agency Kaimera – which is “built on a foundation of transparency and trust”.
Behr, who moved from ZenithOptimedia in London to a MediaCom Sydney back in 2004, launched Vizeum in the Australian market in 2012 after the acquisition of the Mitchells Communication Group by Aegis Media.
During a four-year stint as national managing director, he helped grow the business to nearly 50 staff before exiting the business. Travis Day now runs the agency as national MD.
Behr left at the end of April, as did a raft of Dentsu employees. See: More Dentsu shake-outs. Dentsu Mitchell redundancies necessary for “business evolution”. Dentsu CEO shock exit. Dentsu leadership changes.
Surry Hills-based Kaimera's services include media planning and buying, digital programmatic, creative services, SEO, SEM, social services, data and analytics, dashboards and reporting – and even attribution modelling. The private Australia business was registered in August this year.
The move follows ex-MediaCom director Jimmy Hyett, who also launched a full-service agency in August. Last year, former head of digital performance at Omnicom Media Group and ex-GM at Agency M, Gary Nissim, also launched a new digital acquisition agency, Indago Digital.
There's no shortage of independent media agencies in the Australian market, with the likes of Atomic 212 winning big clients and Hyland Media scooping major brands, as well as Nunn Media, Slingshot and Bohemia - which took a hit recently after losing Lion and Vodafone.
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