Ex-AOL head joins Fairfax for newly created programmatic role

Pippa Chambers
By Pippa Chambers | 27 January 2015
Ross Blackam

Fairfax Media has hired Ross Blackam as its national sales director for performance, data and programmatic, within its growing digital ad development team.

He joins Fairfax from Ad.com, a division of AOL Platforms in London.

The newly created role will see Blackam responsible for revenue growth through direct and programmatic channels. He will lead the sales team for Fairfax Media’s DRX performance network, D&A data products suite and the Fairfax Exchange trading desk.

“I look forward to demonstrating the strengths of these exciting areas to the market and drawing on my previous knowledge and experience from the UK,” Blackam said.

Blackam joined MCN as digital sales manager in 2006 before launching a career at AOL in 2010. Prior to his new role at Fairfax he was based in London, as AOL Advertising’s deputy group head.

In this role he worked across the Huffington Post, MyDaily, Parentdish, TechCrunch, Engadget, Advertising.com Network, AOL Platforms, Aol.co.uk and more. He also worked with agencies such as Mindshare, Mediacom, Maxus, MEC, Xaxis, Aegis and Essence.

Blackam launched AOL’s mobile product and worked on its recent programmatic and demand-side platform (DSP) offering to market.

Starting the role today, he reports into digital ad development director, Tereza Alexandratos.

“Ross is the perfect fit for this integral role in our growing digital ad development team, as he shares our passion for creating and delivering innovative digital ad insights, products and solutions to advertisers,” Alexandratos said.

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