The Sydney Morning Herald's audience growth across print and digital continues as it remains on top of the papers according to the latest monthly release of emma (Enhanced Media Metrics Australia) data.
The Fairfax-owned masthead's total audience for June 2013 – May 2014 topped 5.58 million with its closest competition, The Daily Telegraph, sitting on 4.35 million.
Consumers are also reading more titles online - an average of 2.4 titles per reader compared to 2.1 last year - and the cumulative (duplicated) readership has increased 41% to 2.4 million digital readers.
The Sydney Morning Herald has added an additional 1.3 million readers (from 3.0 million to 4.3 million, a 42% increase) and The Daily Telegraph a further 588,000 (from 1.3 million to 1.9 million, up 46%).
National papers also saw strong digital growth with The Australian experiencing a lift of 42% and the Australian Financial Review rising 52%.
In print the numbers mostly remained steady, however, The Australian lost 19,000 in print since the last report with the Sydney Morning Herald losing 7,000.
The increases in digital readership have resulted in a net increase of 2% across the major national, metropolitan and regional newspapers since the release of the June 2013 emma report.
See the numbers for yourself below.
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