Political party advertising has boosted total ad revenue for the first half of this year by 9.6% with television leading the surge, compared to the same period last year.
The figures, released today by the Commercial Economic Advisory Service of Australia (CEASA), revealed that ad spend in the months prior to the federal election took total ad spend up to $6,718,235,000.
With the exception of directories, which fell 8.2%, all categeories showed an increase, with free-to-air metropolitan television leading the way, up 20.2%.
"It shows that we are really recovering from the downturn - that's the main thing," said CEASA executive chairman Bernard Holt.
He added that television had experienced the biggest "bounce back" in the recovery, because it had been one of the hardest hit over the downturn. "The market is looking very strong," he added.
Online was only just behind television, with a 19.3% increase; while pay TV was up 18.1%; outdoor was up 15.1%; and regional free-to-air TV was up 14.3%.
Of the remaining mediums, cinema was up 12.5%; newspapers was up 7.1%; radio was up 6.2%; and magazines up 3%.
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