Perth's Edith Cowan University (ECU) has launched a creative pitch, putting incumbent 303 MullenLowe Perth on notice.
The review is part of the standard procurement process carried out by the university.
303 MullenLowe has held the account since 2001. It was last reappointed in 2012, along with Longtail, which came on board to handle various digital projects.
ECU marketing and communications director Julia Turner says the university is seeking an agency to provide brand, offline, digital advertising and communication services.
“As part of our standard procurement process, ECU is now seeking a supplier, or suppliers, to work with us on continuing to create innovative campaigns that communicate the university’s world class study experience and ranking as the top public university for student satisfaction," she says.
Last year, 303 MullenLowe unveiled a new brand platform for ECU, which featured past and present students on the path to their profession.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org