Hilton has named Julie Nestor as vice president, marketing and eCommerce in Asia Pacific (APAC).
In her role, Nestor will drive the marketing and eCommerce strategy for the region, enticing new customers to Hilton’s portfolio of brands and driving growth in direct bookings.
Nestor was most recently at eBay as chief marketing officer for Australia where she was responsible for retaining eBay’s position as the top online marketplace in the country and launching eBay’s first paid membership program – eBay Plus.
Prior to eBay, Nestor spent more than a decade at American Express where she was responsible for launching the first Apple Pay service in Australia, establishing loyalty programs with leading airline companies and upmarket retail brands, and developing tailormade experience programs for cardmembers.
Hilton chief marketing officer Kellyn Smith Kenny says as the company looks to accelerate growth across the region, it will be "breakthrough" marketing that expands its guest base.
“Julie is a proven expert at building brands that customers love and I’m confident she will bring a fresh perspective that builds on our success and inspires guests to stay with Hilton’s nine brands,” Smith Kenny says.
Nestor says she is looking forward to joining the company and working across its large portfolio.
“I am proud to be part of a team that strives to bring to life the outstanding experiences and spirit of the Hilton brand to our guests,” Nestor says.
“As we look towards 2020, I will be focused on driving demand for our properties and working with the team to position Hilton as the hotel of choice, especially in our key destinations.”
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