Australia's first magazine about drones and drone photography will be launched in May 2015. Drone Magazine will be part of the photography group of titles published by Yaffa Publishing, publishers of AdNews.
Drones, or Unmanned Aerial Vehicles (UAVs), are rapidly becoming part of the mainstream, with an expanding range of models targeted at kids and enthusiasts, some retailing for as little as $100. Commercial drones can retail for many thousands of dollars, with many operators custom-building their machines to suit their needs.
Advances in technology are driving a whole lot of new uses for drones, and a stream of new products. Around 100 different types of drone could debut this year, according to the US Consumer Electronics Association (CEA). Personal drone and quadcopter sales in the US more than doubled in 2014, with CEA further predicting the global market will increase by than 750% in three years.
“The consumer market is skyrocketing. So is the professional market,” said the magazine's publisher Jeremy Light. “At the beginning of last year there were 50 certified drone operators in Australia. By the end of the year there were 180.
“According to Fortune.com the global market for non-military drones has already ballooned into a $2.5 billion industry, while the use of UAVs for commercial purposes is soaring in countries like Japan, Australia, France and the UK.”
Drone Magazine will have a print run of 20,000 and cover such topics as how drones work, what new uses they offer, the latest operating techniques, commercial opportunities, competitions and regulations. The editor is James Ostinga, managing editor of the Yaffa photographic magazine group.
The ad booking deadline is April 22. Advertising opportunities include display, new product advertorials and a services directory listing retailers and UAV operators. The media kit can be downloaded from dronemagazine.com.au
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