Leo Burnett has appointed Andrew Fergusson as executive creative director of Leo Burnett Sydney.
Fergusson returns to Sydney from New York where he has been with Droga5 for nearly four years, most recently as group creative director.
Fergusson says he couldn't have asked for a better new creative home.
"Leo Burnett is a true creative company, and I’m excited to join a like-minded group of people who are passionate, ambitious and focused on the future. I can’t wait to get into it," Fergusson says.
Fergusson started his career with TBWA in Sydney, where he spent nearly six years before joining Droga5 when the agency launched in Australia prior to moving to New York.
Over the years, he has worked on major local and global brands: VB, Telstra, ING, Renault, Coca-Cola, JP Morgan, Lynx, Pizza Hut, Facebook, Mars, Playstation, Ebay and Qantas.
He has been behind work such as HBO’s #ForTheThrone campaign for hit show Game Of Thrones’ final season and the global launch of the Google Pixel 3.
He was also responsible for the launch of Tiger Beer’s global brand platform UNCAGE, which helped Tiger to become Heineken’s fastest growing brand and part of the United Nations campaign #IWasHere, which partnered with Beyoncé and dozens of other celebrities to reach over a billion people through social media.
Fergusson’s work has picked up awards at Cannes, The Webbys, D&AD, The One Show and the Clio Awards.
Leo Burnett Australia chief creative officer Jason Williams says Fergusson is an "exciting" hire for the agency.
“You only have to look at his globally-awarded portfolio, impressive integrated ideas, and wealth of experience across all platforms to understand why he is the full package," Williams says.
Fergusson replaces long-standing Sydney-based executive creative director Grant McAloon who after eight years has departed the agency to dedicate more time to new opportunities.
Leo Burnett Australia CEO Melinda Geertz says McAloon leaves an "indelible legacy".
“He has graced us with his wonderful sense of humour, his extreme generosity – and, of course, his creativity," Geertz says.
"Grant has been behind some of our most awarded and business-changing ideas – including Earth Hour, one of the most celebrated ideas in the history of Leo Burnett. We’re grateful for all those years of friendship and creativity.”
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