There isn’t a bigger topic in media and marketing right now than transparency. Do you want some answers and solutions? Then get your ticket for the AdNews Live! Tackling Transparency forum before the Early Bird discount ends.
The half day forum will present a keynote speaker, plus two industry panel debates which aim to offer solutions for the myriad issues all wrapped up in what we call transparency.
Speakers from Facebook, The Guardian, Google, Allure Media, American Express, and Bohemia are speaking in the debates, with more names and the client-side keynote speaker yet to be revealed.
Debate 1: THE GREAT TRANSPARENCY DEBATE: THE ‘MURKY’ DIGITAL WATERS
Will touch on digital reporting, ad fraud, brand safety, viewability, helping marketers, media owners, agencies and vendors see through the complexity.
Debate 2: TRANSPARENCY IN AGENCY AND CLIENT RELATIONSHIPS
Will look at payment terms; disclosed and non-disclosed terms; discounts and profitability; the hidden layers of programmatic; channel planning decisions, and the role of DSPs.
Early Bird Rate: $275 incl. GST
Full Price: $375 incl. GST
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