Domino's has launched a pizza and charity giveaway following backlash against its Karen competition.
The pizza chain faced backlash on social media after it offered 100 Australians named Karen the chance to win free pizza in a bid to recognise that not all women with the name are rude, entitled rule-breakers.
People raised concerns about the competition though with many calling out the organisation for not donating pizza to charity and marginalised groups.
the whole idea around “karen’s” is showing how these entitled privileged white women use their skin and status as power of others less fortunate than them. how they know that they can get their way just by being an “attacked” white woman. they don’t deserve free pizza.— ariel reyes (@aramreyess) July 29, 2020
There are so many GENUINELY marginalised people doing it tough right now/always, & you wanna give free pizza to... Karen? This misses the mark completely. Give pizza to people in poverty, people who can’t get a wage subsidy... people who are ACTUALLY struggling. pic.twitter.com/Pdd54DsqO4— Alanah Parkin 🏳️🌈 (@AlanahParkin) July 28, 2020
My name is Karen. Please don’t waste a pizza on me, MUCH rather you donate pizza (or, $) to local orgs and charities supporting those actually affected by the 2020 crises.— Karen Freilich (@KarenFreilich) July 29, 2020
Here’s some examples: https://t.co/k5HImGnLxw
The new giveaway will see the pizza chain give 60,000 free pizzas to customers and donate $60,000 to charity.
The winners will get to choose a charity for Domino’s to "doughnate" $1 to.
Domino’s ANZ CEO Nick Knight says that with so many people doing it tough this year and so many charities working hard to offer support during these hard times, the pizza chain wanted to do what it could to help.
“2020 has been tough. I don’t think there’s anyone that hasn’t been touched, in some way, by the events of this year,” Knight says.
“One of the things I admire most about Australians is our unique ability to band together and support each other in times of need. And it’s that resilient, community focused spirit we try to bring to everything we do at Domino’s.”
Charities include AIME which provides a mentoring program for Indigenous students; Foodbank which provides food to vulnerable Australians; White Cloud Foundation which provides mental health support; and Australian Red Cross which provides support to people and communities, particularly in tough times such as disasters and pandemics.
“We know it’s been a privilege to continue safely operating during this time, and haven’t taken that responsibility lightly,” Knight says.
“From helping to keep people at home, safely fed, to offering employment opportunities to those out of work, and donating thousands of pizzas to the vulnerable and people on the frontline – we’ve been looking for every opportunity to provide support and give back.
“And now we’re asking for your help. We want to bring a smile to your face with free pizza, and we want you to help us bring a smile to someone else’s face by paying it forward and selecting a charity for us to donate $1 to on your behalf.”
For those looking to score a free pizza and support charity, Domino’s is giving away 10,000 pizza vouchers per day, for six days, via Facebook at 11am AEST daily between Sunday August 2 and Friday August 7.
Winners will also get the opportunity to choose one of four charities for Domino’s to donate $1 to on their behalf, with $60,000 in total to be donated.
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