Domain scraps CMO role with new executive appointment

Josh McDonnell
By Josh McDonnell | 8 April 2019

Domain has elected not to replace the company's vacant chief marketing officer position, revealing it has hired LJ Hooker's Jason Chuck to take on the role of chief consumer officer.

The real estate platform said the appointment had been made after a "comprehensive internal and external" recruitment search.

The move will see the CMO role absorbed into Chuck's remit. Most recently he has been heading up real estate agency LJ Hooker's full-service real estate platform Avnu.

Chuck's appointment follows the news late last year that former Domain CMO and content officer Melina Cruickshank would be jumping ship to rival REA Group to take on a similar role.

Cruickshank replaced Kieren Cooney who took on the CMO role at Foxtel following the departure of Andy Lark in October.

In a message to staff, Domain CEO Jason Pellegrino labelled Chuck an "impressive talent" who would bring his experience in marketing, content and scaling new business to the company.

"Chuck is a passionate advocate for technology’s role in transforming how consumers and businesses interact. He has a track record in building technology and digital businesses, leading with real energy and passion," Pellegrino told staff in the message.

"Chuck is an incredible leader and business builder and I am confident his diverse skills, passion and industry experience will support Domain’s transition to our next phase of growth."

Chuck has also had extensive tech and marketing experience, holding roles such as head of marketing for Google ANZ and managing director of online dating platform eHarmony in Australia and the UK.

“I decided to take up this new role at Domain because I was attracted by the opportunity to jump back to my roots and build large scale, consumer-facing businesses," Chuck says. 

"With an audience of more than 7.2 million Australians reached by Domain, coupled with the new opportunities that Nine Entertainment brings, the potential is enormous.”

Following the Nine-Fairfax merger last year, Nine revealed it would "supercharge" its investment in the business as it looks to compete more significantly with rival REA.

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