In the Direct category, points are scored in Round 1 from the following award programs:
- Asian Marketing Effectiveness Awards (direct category)
- Cannes Lions (direct category)
- Clio Awards (direct category)
- D&AD Awards (direct category)
- New York Festivals (direct category)
- The One Show (direct category)
In Round 2 (November 2012) points will be added in from -
- Spikes Asia (direct category)
- The Effies (direct agencies only)
- Echo Awards
In Round 3 (April 2013) points will be added in from -
- Adfest
- ADMA Awards
- AdNews Agency of the Year Awards (direct categories)
- AWARD Awards (direct marketing category)
- B&T Awards (direct marketing category)
- London International Awards (direct category)
- Mobius Awards (direct category)
- The Caples
Below are the rankings after Round 1 (July 2012):
