Digital news sites benefit from 10% reader boost

Josh McDonnell
By Josh McDonnell | 12 February 2019

Total time audiences spent engaging with news content saw a 10% lift when compared with December 2018, according to the lastest Nielsen digital content rankings.

For this month, news.com.au was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (8.5 million).

Nine.com.au was next, up over 500,000 unique views, reaching 8.5 million as the network continues to push out its own marketing campaign for the new site, which began airing around the Australian Open.

The site will surely anticipate higher readership in February as the campaign continues to air alongside Nine's Married at First Sight, which has proved a TV ratings hit. Last night it hit its highest rated episode for the season to date.

Next in the Nielsen news rankings was smh.com.au (8.3 million), followed by Daily Mail Australia (6.3 million) and Yahoo! (4.7 million) in sixth position.

In seventh position was The Guardian (4.5 million), followed by The Age with a unique audience of (3.9 million). In ninth place was Fairfax Digital Regional Network (3.8 million) and The West Australian (2.9 million) in tenth place.

In January, audiences spent an average of 1.7 billion minutes viewing news content with persons 55+ being the most engaged demographic by share of time (43%).

Yahoo7 and Herald Sun are not reporting due to a tagging issue.

Check out the stats below:

 

 

December stats for comparison:

 

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