Digital news audiences surge in July with a second wave of COVID-19

Chris Pash
By Chris Pash | 11 August 2020
 

Australians spent nearly 45 million hours engaging with news content online in July, up 51% compared to the same month in 2019, according to Nielsen Digital Content Ratings data released today, 

The surge, as a second wave of COVID-19 emerged, saw access to news websites via computers up 54% rise and via mobile 50%.

Year-on-year engagement increase in most age groups with people aged 65+ spending 82% more time with news content online. Those aged 35-44  spent up 68% more time and 45-54 group was up 60%. 

ABC News retained the top position in the news website rankings with a unique audience of 13.3 million for July.

News.com.au ranked second with a unique audience of 11.6 million, followed by nine.com.au (11.1 million) and Daily Mail Australia (10.7 million).

7NEWS was fifth with a unique audience of 10.3 million. 


Nielsen july 2020 new websites

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