Dentsu Mitchell has been appointed media agency of fashion brand Uniqlo in Australia. The remit includes helping the brand expand its footprint in Australian with a greater focus on digital media and online retail.
The account will be led by client service director Bibian Mak, who has been with the agency for nine years. The brand previously pitched out the work project by project.
“We are very excited to be working with such a renowned innovative and progressive brand, and look forward to helping them achieve their business goals to build their brand and retail footprint in Australia,” Dentsu Mitchell national managing partner Adrian Roeling said.
Mak, who has worked on clients including Australia Post, Renault and the Victoria Government, added: “This is an extremely exciting and significant win to showcase our commitment to drive connectivity throughout Australia and the APAC region, together with the Dentsu Aegis Network.”
Uniqlo marketing director Tracey Lang said the brand is looking to “expand our footprint in Australia”.
Dentsu Mitchell has several retail clients, including The Good Guys, Carpet Call and Cash Converters. The agnecy is currently defending its Victorian Government media account.
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