The Dentsu Group has reported global revenue growth of 12.8% to JPY818.6 billion (A$10.2 billion) in the year to 31 December 2015.
This includes 9.4% organic profit growth for the Dentsu Aegis Network, which is the group's international business outside of Japan and accounts for 54.3% of total revenue.
In Australia, the Dentsu Aegis Network includes agencies such as Carat, Dentsu Mitchell and Vizeum. The group recently replaced CEO Luke Littlefield with Simon Ryan.
The group's underlying profit grew 6.8% to JPY128.2 billion (A$1.6 billion). In the Asia-Pacific region, Dentsu Aegis Network delivered gross profit of 11.4%.
“Looking ahead, in addition to further growth in the Group's core Japanese market, we will leverage our extensive global network to its fullest potential in order to contribute to the growth of all our clients,” Dentsu CEO and president Tadashi Ishii says.
We will continue to invest in our business, particularly in integrating our digital capabilities, to ensure we take advantage of the opportunities that will arise in an increasingly fast-paced digital economy.”
Dentsu says new business wins in 2015 added $3.6 billion in billings and retained client accounts were worth around $4 billion in billings.
Dentsu says for key markets such as Australia, a focus will be to further build digital skills and capabilities into the business as digital advertising is predicted to take increase in share to 26.5% of the total ad spend, while the Olympic Games and US elections should drive TV spend.
Last week, Publicis Group revealed it had increased revenue by 32% to 9.6 billion euros (A$15.3 billion), including a 23% increase in Asia-Pacific in its 2015 financial period.
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