Dentsu acquires performance marketing firm Scorch

Arvind Hickman
By Arvind Hickman | 7 June 2016

Dentsu Aegis Network has acquired a majority share in performance marketing business, adding 50 staff and scale to network's digital capabilities. 

The business will join iProspect and trade as Scorch iProspect.

Founded in 2006 by digital specialists Terence Hooi and Kevin Hooi, Scorch is headquartered in Melbourne with offices in Sydney and Manila.

It specialises in performance marketing services, including search, social, content, UX, web development and owns proprietary technology including Remarket360, Definico and PEM.

Scorch founders Terence Hooi will remain as CEO and Kevin Hooi will become COO. They will continue to manage all operations of Scorch but report to iProspect Australia CEO Dan Kalinski.

“This acquisition will unlock the ability of Dentsu Aegis Network‘s digital businesses to scale up operations and capabilities and lead the way in the Australian performance marketing industry,” Dentsu Aegis Network ANZ CEO Simon Ryan says.

 

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