DDB Sydney has promoted Tim Woolford and Tommy Cehak to creative partners.
The duo will lead the Volkswagen business within DDB Sydney.
Their promotions come in recognition of an outstanding creative year at DDB Sydney and their contribution to award-winning work, including Foxtel’s ‘Grave of Thrones’, Volkswagen Polo Unfail and Volkswagen Amarok Too Powerful for TV.
“Tim and Tommy have created effective, original and award-winning work throughout their careers," DDB Sydney executive creative director Tara Ford says.
"They are passionate about this business and bring high standards to everything they do. I have no doubt they will continue to succeed with their new position on Volkswagen.”
After winning AWARD School VIC in 2012, Woolford started his career at TBWA Melbourne where he was responsible for Cannes Lions winning campaigns including ‘GAYNZ’ and ‘Holdtight’ for ANZ Bank.
He relocated to Sydney and joined DDB in 2018.
Also joining DDB in 2018, Cehak has held a number of roles at Sydney agencies, including M&C Saatchi, Droga5 and The Royals, producing acclaimed work on clients such as Tiger Beer, Woolworths, Qantas and more.
“I’m honoured to be given the opportunity to help lead such an iconic DDB client as Volkswagen. I can’t wait to continue the award-winning and effective output with the talented team around us," Cehak says.
Woolford and Cehak replace Jade Manning and Vince Osmond who recently departed DDB Sydney after five years to join Special Group.
Woolford says he and Cehak have "big shoes to fill" now, talking highly of both Manning and Osmond.
"They’ve been inspiring custodians of the Volkswagen brand and are two of the most talented and nice guys in adland. I’m excited for the opportunity to continue that legacy," Woolford says.
DDB Sydney also promoted Matt Chandler recently to the newly created role deputy ECD. He was previously a creative partner and has been with the agency for the last five years.
The agency also appointed Sasha Firth in April as managing partner. Firth was the former managing director of Y&R Australia and New Zealand.
Ford adds: “The best is yet to come for DDB Sydney, this new creative line-up will continue to deliver big, tough work for our big, tough, real clients. And strive for more. Exciting times.”
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