DDB Sydney has announced the promotion of its head of planning, Fran Clayton, to chief strategy officer (CSO).
Clayton joined DDB in 2013 as planning partner and was promoted to head of planning in 2014. Clayton has previously worked for Saatchi & Saatchi and Publicis Mojo NZ. She replaces Leif Stromnes as strategic lead for Sydney while Stromnes moves into a national role.
Clayton has spearheaded the strategy for the multi-award winning McDonald’s and was the lead strategist for the successful Volkswagen commercial vehicles pitch and the subsequent ‘Naked Ute’ campaign for Amarok.
DDB Group Australia CEO Andrew Little says: “Fran is a very worthy strategic lead and working alongside the tireless DDB Sydney managing director, Nic Taylor, this is a truly formidable partnership.”
Clayton says it is her personal ambition to ensure the next generations of strategic and creative thinkers have more female mentors.
“I want to see more creative work that celebrates diversity and modern Australian perspectives.”
DDB Group Australia says it will be announcing a new business venture that will be headed by DDB’s managing director strategy and innovation, Leif Stromnes.
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