David Jones marketers depart; amid raft of exec changes

Sarah Homewood
By Sarah Homewood | 26 May 2016
David Robinson

David Jones has revealed a raft of senior management changes that has seen two of the retailers top marketers depart.

David Robinson, group executive – marketing, financial services and customer insights has left the business, as well as the retailer's general manger of marketing, Victoria Doidge has also departed.

Robinson has held the top marketing role for two and a half years.

The announcement saw several executive shifts in what David Jones' says is aimed at taking the businesses operations to the “next level and developing new capabilities in key strategic areas as it moves into the next phase of its transformation”.

The changes also see the brand's current merchandise lead, Donna Player, departing the business.

CEO for the business, John Dixon says: “Our business is undergoing a significant transformation and the changes announced today will deliver a world - class leadership team.

“The creation of two new executive roles, combined with the introduction of new skills and experience, reflects key areas of strategic focus and will extend our capabilities during this exciting phase of the business’ development.

“I would like to thank both David and Donna for their strong contribution to the business over the years and wish them all the best in their future endeavours.”

The marketing function at David Jones will be managed by the chief operating officer, David Thomas.

This move comes in the same year the brand overhauled its marketing spend to focus it more on digital channels, as well as the brand launching a major brand push in music video form.

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