Group M's James Parkinson will head-up the firm's Europe, Middle East and Africa trading operations in a newly created role. Chief digital officer Danny Bass will become chief trading officer for digital and traditional media in Australia.
Parkinson's new role has been created as a result of Group M's successful data and trading investment over the last seven years.
Parkinson said: "The reality is we have to keep bringing together the scale of the group in the most progressive way we can. There is a lot to do. Some of those markets have been best practice for many years. I really believe this knowledge and data play for any marketplace around the world is the future. There are some very sophisticated and advanced markets over there and I hope we can build a community and bring them together. I am very excited."
Steedman: "James wants to go home. He has been offered a big job to run EMEA. I am very sad to see him go. He has been a good partner of mine for some time. But nothing stands still does it. You can't stand in the way of career development."
James Parkinson and has steered the data-lead trading strategy at Group M for the last seven years and leaves as the company enters its second major investment phase, which will now be lead by former chief digital officer Danny Bass.
Most in the industry believe that Group M has stolen at least a 12 month march over its rivals at present.
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