Danny Bass on the complexity of media: A taster of the Media Summit

15 April 2016

Early Bird Tickets for the Media Summit close today! Buy your tickets now and save $100. Here's a taster of what's on the agenda: AdNews editor Rosie Baker chats to IPG Mediabrands CEO Danny Bass about the paid vs earned media ecosystem, the future role of agencies and the complexity of media.

 

See more about the line up and the speakers:

SESSIONS INCLUDE...

The Future of Media
How will media be bought and transacted in the next few years? What will the role of the agency look like in an increasingly data-led automated industry? Does there need to be major change in the structure of how agencies operate?

The Investment Landscape
Where is the money going? Will digital advertising continue its rapid march and displace traditional media as the dominant channel? How is the paid, owned and earned ecosystem evolving and what platforms should brands invest in?

Obsession and Fear = Creative Edge
Is obsession and fear the only way to be truly creative in a digital world? What will be the key to success in creating brilliant creative experiences? How should brands approach the need to be edgy, different, and across new channels?

The Digital Reality Check
The rise of programmatic and data-driven advertising has quickly transformed how all players in the industry engage with consumers. Adblocking and viewability are hitting the headlines. What are the real threats to the digital world?

The Collision of Digital and Television
Digital is the new television and it wants those TV ad budgets. How will desktop and mobile video challenge the largest screen in the home? Will programmatic software take a hold in the linear television market, and what threat does the SVOD market provide? Can the TV networks navigate their way through a fragmented landscape and manage the Internet video boom?

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