Creative Data Lions Shortlist: Leo Burnett and GPY&R in the running

By AdNews | 26 June 2015
 

Leo Burnett Sydney and GPY&R Brisbane are the only two Australian agencies named on the shortlist for the Creative Data Lions.

Leo Burnett Sydney's Run that Town and Spotlight work for the Australian Bureau of Statistics is named in the creative data enhancement category with the former also listed in Data Storytelling.

GPY&R Brisbane's Melanoma Likes Me campaign for Melanoma Patients Australia is named in the Social Data and the Use of Real Time Data categories. The campaign has already won a Silver and Bronze Lion in Promo and Activation and a Bronze Lion in Media.

The Creative Data Lions are part of the Lions Innovation Festival and reward work that demonstrates how a campaigns were driven by the creative use of data. 2015 marks the first year in the award's history with 619 entries from 49 countries received, 26 coming from Australia.

See the full shortlist here.

 

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