Commercial radio audiences on the rise

By By David Blight | 17 December 2010

Weekly commercial radio audiences hit a high of 9.19 million people this year, marking a year-on-year increase of 250,000 listeners.

In 2009, 8.94 million people listened to radio on average each week; while in 2008 the figure was 8.79 million and in 2007 the figure was 8.74 million, according to according Commercial Radio Australia (CRA).

People aged 25-39 were the highest cumulative audience with 2.459 million people listening each week.

CRA chief executive Joan Warner said: "Commercial radio is a good performer across all demographics and age groups and remains resilient in the face of increasing competition. Radio can now be accessed on analogue radio, digital radio, via the web, on mobile phones, via podcasts – more than ever before.

"Busy, mobile Australians are particularly strong radio listeners because of its accessibility while they are on the go – at work, driving, relaxing at home or using the internet."

The Nielsen data found that 47% of radio listening was took place at home, 32% in the car, 17% at work and 2% elsewhere.

Australians spent 16 hours per week listening to commercial radio, and 2 hours 30 minutes per day.

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