Vittoria Shortt, Commonwealth Bank CMO, has been promoted to a more senior position taking on the role of group executive of marketing and strategy.
She will sit on the executive committee and report directly to Ian Narev, CEO of Commonwealth Bank. She takes all her responsibilities with her and there are no plans to appoint a replacement CMO.
Shortt took on the CMO role after Andy Lark's departure two years ago. She has been with the bank since 2002 holding senior customer-facing, operations and strategy leadership roles across CommBank and BankWest.
Narev said: “Vittoria is an experienced banker with a track record of achievement in multiple roles during her 13 years with CBA. Her combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy. I am delighted that she will join our senior leadership team.”
Shortt featured in the AdNews Annual 2013.
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