Colin Kaepernick attempts to trademark face after Nike ad

11 October 2018
Colin Kaepernick

Former NFL star and activist Colin Kaepernick has filed to trademark his face.

The filing, made through his company Inked Flash, seeks to trademark an image of his face to be used for a range of goods and services including candles, clothing and mobile phone cases.

Viewed by AdNews on the United States Patent and Trademark Office, the filing also also lists the image to be used for “conducting workshops and seminars in self empowerment and awareness”, as well as fidget spinners, door mats, lollipops and hair products.

The former quarterback has been both celebrated and heavily criticised after he kneeled during the American national anthem in 2016.

His attempt to trademark his face comes after the recent campaign with Nike which featured an image of his face with the caption "Believe in something. Even if it means sacrificing everything".

The advert from the sports brand drew global attention when it was released last month.

AdNews spoke to the creatives in the industry for their opinion on the controversial ad.

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