Clemenger Group's eg+ worldwide is expanding its content creation capability, powered by newly formed partnerships in Sydney with Studio Mondo and in Melbourne with WOW Pictures.
The new partnerships add stills photography capability to the agency’s content offering, adding to its existing video, virtual reality and augmented reality service offerings.
The core focus of the partnerships is to offer clients photography services for always-on social, brand and campaign content.
“Having been in the business for just under a year, it was evident that there was an opportunity to bolster the eg+ service offering with a photographic offering," eg+ worldwide Australia CEO Tom Ainsworth says,
“From my time as a client, it was increasingly evident that there’s more pressure to create and serve content across an ever-growing number of channels, coupled with marketing budgets decreasing.
“There’s no middle layer between the big brand work and tactical content, and we see a huge opportunity in servicing that market with the production capabilities in-house at eg+ paired with the incredible talent at WOW Pictures and Studio Mondo who are leaders in their field. Their expertise will add tremendous value to our clients.”
The partnerships are currently in effect and available to all clients of eg+ worldwide, with the first pieces of work currently underway.
eg+ worldwide’s clients include NAB, L’Oréal, Bayer and ExxonMobil.
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