Clemenger BBDO Melbourne welcomes creative duo behind Trash Isles

Paige Murphy
By Paige Murphy | 26 September 2019
 

Clemenger BBDO Melbourne has welcomed the creative duo behind Trash Isles, Dal Evans de Almeida and Michael Hughes to its creative department.

Hughes and Almeida join from AMVBBDO in London where they have created work for brands including Snickers, BT, The National Lottery, Virgin Holidays and most recently the Cannes Grand Prix winning Trash Isles.

During their time in London the pair were promoted to board members, created the world’s number one effectiveness campaign for promoting sustainability globally in 2018, won the UK’s first ever Green Pencil at The One Show and were invited to speak at TED about the plight of plastic pollution.

Clemenger BBDO chief creative officer Stephen de Wolf says the duo will help take the agency's creativity "to places it’s never been before".

"When your ideas make it into The British Design Museum you go from making communications to making culture," de Wolf says.

"We’re looking forward to seeing them achieve great things here and I’m proud that as an agency we’re able to not only nurture and retain brilliant local talent, but are seen as an attractive proposition for world-class talent from across the globe.”

After eight years working in London, Hughes and Almeida say they are ready for a new challenge and learn from the best in the business.

"We wanted to write a funny quote. Realised we aren’t funny, so have gone with the honest approach. We love the shape of ideas that come out of Clemenger BBDO, whether it be a sculpture for road safety, an internet algorithm for an established platform or creating Never Before Barbie’s, the solutions are always innovative."

The new appointment follows the departure of Clemenger BBDO CEO Nick Garrett with Pete Bosilkovski taking over the reigns in Sydney and Gayle While stepping up from deputy CEO to CEO of the Melbourne agency.

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