Clemenger BBDO Melbourne has promoted Pippa O'Regan to general manager of the Myer account.
In her new role, O'Regan will continue leading integrated output for Myer, managing all aspects of its retail and brand activity, but will also take on responsibility for Myer’s digital services.
"We’re thrilled to have Pippa step in to the general manager role across the Myer business," Clemenger BBDO Melbourne managing director Simon Lamplough says.
"She’s developed the capability of our Clemenger@Myer team brilliantly over the last three years and done a standout job balancing the need for retail pragmatism and efficiency with a constant push for creative innovation."
O'Regan has been responsible for a number of previous campaigns for Myer including the Give Registry, Six Second Sale, Catwalk to Cart and recently, the Myer Christmas Bauble campaign.
"I’m passionate and excited about this next phase leading the broader Clemenger@Myer team on this iconic account," O'Regan says.
"Over the past four years we have built a strong partnership with the team at Myer and I’m looking forward to building on a range of opportunities for the brand in the future."
Prior to joining Clemenger BBDO Melbourne, she held senior roles both client side and agency, in the UK, Australia and New Zealand, leading work across brands including Aldi, Rebel Sport, Pizza Hut, Vodafone, Pernod Ricard and more.
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