The China Global Television Network (CGTN), the foreign language arm of China Central Television, has launched a localised out of home campaign across Australia, as the network ramps up investment in international markets.
Reported in the AFR, the network has launched a half million dollar advertising campaign, aiming to promote the network as an alternative to other international news sources.
The English-language news channel of the State-owned China Global Television Network Group, part of the China Central Television, appears on both Foxtel and Fetch TV locally.
The campaign will run for three weeks across the entire JCDecaux out of home network, throughout major capital cities.
The news follows the decision by the Chinese government this month to block the ABC website in China.
China's cyber security regulator confirmed the ruling to censor the ABC website, claiming the site had breached the country's internet rules and regulations, but declined however to outline its exact reasons.
A statement given to the ABC, which was reported earlier this month, gave a vague reasoning as to why a site could be blocked by the Chinese regulator.
"China's internet is fully open. We welcome internet enterprises from all over the world to provide good information to the netizens of China," A spokeperson told the ABC.
"However, state cyber sovereignty rights shall be maintained towards some overseas websites violating China's laws and regulations, spreading rumours, pornographic information, gambling, violent terrorism and some other illegal harmful information which will endanger state security and damage national pride."
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