CHE Proximity wins the 7-Eleven account

Chris Pash
By Chris Pash | 5 September 2020

CHE Proximity has won the 7-Eleven pitch, say industry insiders.

The account, said to be worth $3 million, went out to pitch early in the year.

In the arena were long-term incumbent Leo Burnett Melbourne and two other agencies.

Independent marketing consultancyTrinity P3, headed by founder Darren Woolley, ran the pitch procxes.

Leo Burnett Melbourne created BYO Cup Day for 7-Eleven.

The day not only became an annual event in Australia, it became an iconic 7-Eleven event around the world."

7-Eleven's media agency is PHD. 

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