CHE Proximity has won the 7-Eleven pitch, say industry insiders.
The account, said to be worth $3 million, went out to pitch early in the year.
In the arena were long-term incumbent Leo Burnett Melbourne and two other agencies.
Independent marketing consultancyTrinity P3, headed by founder Darren Woolley, ran the pitch procxes.
Leo Burnett Melbourne created BYO Cup Day for 7-Eleven.
The day not only became an annual event in Australia, it became an iconic 7-Eleven event around the world."
7-Eleven's media agency is PHD.
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