Charles Parry-Okeden appointed OMA chair

Josh McDonnell
By Josh McDonnell | 4 March 2019

The Outdoor Media Association (OMA) has appointed industry veteran Charles Parry-Okeden to the role of chairman of the OMA and MOVE (Measurement of Outdoor Visibility and Exposure), for a two-year term.

Parry-Okeden is the Co-founder and global CEO of Executive Channel Holdings Pty, Ltd (ECH) which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media i).

He takes over from previous chairman and CEO of JCDecaux Australia, Steve O'Connor.

“The change and growth in the Outdoor industry over the last few years has been unprecedented and the industry body now requires a new structure of leadership," OMA CEO Charmaine Moldrich said.

"Charles was previously a director of the OMA board, as CEO of Executive Channel Network Australia (ECN) before it was sold to oOh!media in 2016. We welcome him back, to help guide us through the next stage of our growth.”

In his role as global CEO, Parry-Okeden has overseen successful capital raisings, the sale of ECN Australia, and the continued expansion of ECH across Europe.

In 2008, he established a B2B business model with the launch of Media i whose contribution to the media industry was a significant factor in his induction into the Media Federation Hall of Fame in 2017.

“I’m excited to again be working with the OMA and MOVE. In particular, I’m focused on how we can continue to collaboratively embrace technology, as a sector, to further thrive in the evolving media landscape," Parry-Okeden said.

"I look forward to working with the team to achieve some very ambitious goals and setting the bar high for the industry overall.”

Last week the OMA reported the full year revenue results for the out of home industry including category breakdowns for 2018, with the industry reporting a total increase of 10.8% on net media revenue in 2018.

This marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue and is due to recent changes in ownership which may trigger compliance issues for the OMA’s ASX-listed members.

The industry body will make four quarterly announcements of total aggregated industry data, including the proportion of digital revenue. In these releases there will be no category breakdowns reported.

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