Current Maxus MD Jon Chadwick will hand over the CEO reins to the agency's COO, Mark McCraith.
Chadwick will stay in place until October, allowing for a smooth succession plan. He will remain at GroupM and will work on a “new venture” in the “ startup space” which is yet to be disclosed.
McCraith, who was the chief marketer at Fiat Chrysler from May 2013 before bouncing back to Maxus as COO in April this year, will be supported by Katy Websdell (Sydney managing director) and Karly Fragiacomo (Melbourne managing director).
Chadwick said: “It has been a truly rewarding three years at Maxus, we have grown significantly, built a great culture and it’s now time for the team to evolve into the next stage of development”.
“Moving forward, I’m delighted to be staying within the GroupM family and I’m looking forward to getting amongst the startup space for which we will be sharing more details in the coming months”.
McCraith said Chadwick had done a “brilliant job” in taking Maxus Australia to the next level and is honoured to be taking over to further build Maxus as a great “challenger brand agency”.
GroupM Asia Pacific CEO Mark Patterson said: “The change of leadership at Maxus is part of an ongoing succession plan for the team, I have no doubt that Mark, Karly and Katy are the right team to drive the future growth of our business in Australia, whilst we work with Jon to expand the GroupM offering”.
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