Celebs are great, but tennis wins

James McGrath
By James McGrath | 2 February 2015

Ten's long-awaited debut of I'm a Celebrity ... Get Me Out of Here! beat out the cricket, but was unable to topple the Australian Open Men's Final, which delivered Seven a massive 41.1% share for the night.

The debut of I'm a Celebrity hit 1.13 million for the pre-show presentation and 1.2 million for the show proper, according to the overnight metro OzTAM figures.

Meanwhile, the Australian Open men's final attracted just under 1.9 million metro viewers, with 2.08 million tuning into see Novak Djokovic lift the trophy.

Elsewhere, Nine managed to bring in 991,000 metro viewers to the One Day Cricket final.

Network Ten in particular will be heartened by the numbers for the show, which launched against strong competition from the tennis and the cricket.

It boasted that the show was its most successful launch of a reality series since MasterChef in 2009, but the network was well beaten by Seven and Nine on the night.

Network 7 was able to drag in a 41.4% share for the night with Nine's cricket coverage delivering a 23% share.

Meanwhile Ten was able to hit an 18% share on the back of I'm a Celebrity and the ABC hit 13%.

The ABC, however, was able to win Saturday night on the back of its coverage of the Asian Cup soccer final between Australia and South Korea.

The broadcast picked up viewers as the match went into extra time, with 1.67 million metro viewers tuning into the post-match interview.

The coverage gave the ABC a 35.9% share for the evening, with Seven's coverage of the Australian Open women's final fetching a 24.9% audience.

 

Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.

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