Care adds cummins&partners to head digital drive

By (incomplete) | 23 July 2014
 

Charity Care Australia has handed its digital business to cummins&partners after an intensive two-month-long pitch process.

The agency was handed the complete redevelopment of the humanitarian aid organisation's web presence ahead of a major digital drive later this year.

The push will include the development of a digital customer relationship strategy as well as content creation.

Laura Hill, Care communications manager, said the agency's digital pedigree was a key to the appointment.

“We chose cummins&partners because of the creative:media agency model, strong credentials and proven track record," Hill said.

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