Carat scoops $17 million in new business

Arvind Hickman
By Arvind Hickman | 3 March 2017

Carat has won four new clients worth about $17 million in billings in a rapid start to the year, AdNews understands.

Yesterday, Carat confirmed it won streaming music company Pandora from Bohemia, an account worth about $5 million in annual billings.

AdNews understands Pandora is the latest in a series of small-to medium-sized client wins, including tyre company Hankook ($5 million in billings), Courtney Media ($3 million) and all-in-one kitchen appliance Thermomix ($4 million).

Carat beat four agencies to secure Pandora and will manage its media buying and planning across Australia and New Zealand.

“There was a great synergy between our two teams from the first time we presented to Pandora, so we’re thrilled to be working with the team to continue building the brand and business and to be part of Pandora’s ambitions in this region,” Carat chief executive Paul Brooks says.

In the past six months, Pandora has amped up its marketing team, tripling its size and hiring Sally Kiernan as group marketing director.

“A key priority for our media agency partner is to devise a strategy and planning approach that fuels our next phase of growth across Australia and New Zealand,” Kiernan says.

“Carat is a high calibre agency that demonstrated passion for our brand and business, they’re the right fit to work alongside us as we realise our growth ambitions across these two key markets.”

The Hankook account was previously with OMD.

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