Alex Lawson has been promoted to general manager of Carat NZ only months after joining the business as group business director.
Lawson has more than 15 years of experience in media and advertising, having held roles with ZenithOptimedia, APN News & Media, Mediaedge, MEC and MediaCom London.
“Alex has made an immediate impact since joining us a couple of months ago so it was really easy to make the call to promote him into the GM position,” Dentsu Aegis Network New Zealand chief executive Robert Harvey says.
“Alex shares my ambition for Carat and has a real desire to grow and evolve the business to lead the market today and for the future, so I am really excited to be working alongside him.”
Upon his appointment, which is effective immediately, Lawson says: “I’m excited to be part of the collective journey we’re taking and privileged to have the opportunity to lead such a talented team.”
Lawson's promotion comes a week after Paul Brooks was named Carat Australia CEO and Dentsu Aegis Network ANZ CEO Simon Ryan told AdNews the shape of the group's leadership team was nearing completion.
Carat says Lawson's replacement will be named shortly.
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