Cannes Lions round-up: The Aussie scorecard

Josh McDonnell
By Josh McDonnell | 26 June 2018

Australia has ranked sixth globally at Cannes Lions, scoring 56 gongs overall – including four Grand Prix but what Australian shops nabbed the most metal at this year's awards?

Host/Havas Palau Pledge and Tourism Australia's Dundee work were the most celebrated ideas from Australia, with Palau Pledge taking out three Grand Prix gongs overall.

The Palau Pledge encouraged tourists to be environmentally responsible when visiting the country, having their passports stamped with an agreement not to exploit the natural resources.

It also scooped the Sustainable Development Goals Lion award, introduced this year and received more than 900 entries. Proceeds from the entries for the award, in collaboration with United Nations (UN), are set to go to sustainable development causes in the coming months.

Tourism Australia's Dundee 'Dundee: The Son of a Legend Returns Home' campaign, from Droga5 New York and UM, which appeared during this year's Super Bowl, earned 10 Lions across the week.

CHE scored the most agency gongs, taking home 11 for its work for clients such as Lego Australia, Carsales and Cochlear.

Cummins&Partners nabbed three Gold Lions for it 'Stop the Horror' campaign, while BWM Dentsu Sydney took home a Grand Prix for its work for the ALS Association, 'Project Revoice'.

Omnicom also edged out WPP for the title of Holding Company of the Year.

Omnicom had an impressive run at this year's festival, with adam&eveDDB taking home Agency of the Year and BBDO claiming the title of Network of the Year for a record seventh time.

Host/Havas: 9

Air NZ Losers paradise – Two Bronze
Palau Pledge – Three Grand Prix, one Gold, two Silver and Bronze

CHE Proximity: 11

Hearing test in disguise – Gold, two Silver and Bronze
Swann insurance – Silver
Lego 'Making the list' – Silver and Bronze
Car sales 'auto ads' – Two Silver and Bronze
Billion point giveaway - Bronze

BWM Dentsu Sydney: 6 

ALS Project Revoice – Grand Prix, Gold, Silver and three Bronze

Cummins&Partners: 5

Stop the Horror – Three Gold and Silver
ASIO interesting job interview – Silver

Y&R Melbourne: 4

Sip safe – Gold, Silver and two Bronze

Revolver/Will O'Rourke: 3

Stop the Horror – Palme D'Or runner up, Gold and Silver.

Clemenger Melbourne: 3

Snickers Hungerithm – Bronze

TAC Meet Graham – Bronze

Mattel: Never Before Barbie - Bronze

whitegrey: 2

Missing Persons Advocacy – Bronze
Hello in Elephant - Silver

Clemenger Brisbane: 2

Boating, Camping, Fishing – Two Bronze

Alt.vfx: 2 

Lost Panda – Two Bronze

UM Sydney: 2

TA Dundee – Silver, Bronze

Deloitte Australia: 2

The Great Barrier Reef – Silver, Bronze

Clemenger Sydney: 2

TA Aussie News Today – Gold, Bronze

Ogilvy Melbourne: 1

AAMI Smartplates – Silver

Ogilvy Sydney: 1

The Museum of Contemporary Art – Bronze

Finch Sydney: 1

Rat's Tale – Bronze

Mindshare Sydney: 1

Foxtel Wentworth – Bronze

BWM Melbourne: 1

QLD Police disappearing persons – Bronze

M&C Saatchi: 1

Commonwealth Bank, 'Atm's that Answer' – Silver

Marketforce Perth: 1

Avivo – Bronze

JWT Sydney: 1

Queeraz virtual equality – Silver

BMF: 1

Aldi Australia Pasta Sauce - Bronze

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus