Cannes Lions launches a bot for all your festival needs

Lindsay Bennett
By Lindsay Bennett | 16 June 2017

With hundreds of conferences, award ceremonies and the addition of a glass or five of rosé, navigating the Cannes Lions Festival of Creativity can be difficult. But PHD has created the solution - an artificial intelligence powered bot.

The bot will be available through Facebook Messenger, designed to help attendees get the best out of the festival.

It will set reminders, search events, show what’s on ‘now and next’ and answers FAQs. The bot will also provide curated content delivered each morning.

Avril Canavan, PHD's worldwide marketing and communications director, says: “Partnering with Cannes Lions on the first festival bot compliments PHD’s position as a leading voice on AI and future technology and we’re delighted to bring this handy utility to delegates. Our growing relationship with bots and other tech developments are explored in PHD’s latest book ‘Merge – The closing gap between technology and us’, which launches at the festival and features within the bot as hidden content to be unearthed.”

Rhod Joyce, product director at Cannes Lions adds: “Every year there's so much to discover and we know the chatbot will be an invaluable help – alongside all our team on site – to first timers and veteran delegates who want to discover the content schedule and seek quick answers to commonly asked questions."

The Cannes Lions bot is waiting on your queries now over on Facebook.

Bots are increasingly being used by brands and publishers, and some are getting it wrong like the latest bot from Boost Juice. AdNews takes a look at 'The Chatbot Invasion' in the July Magazine Issue. Subscribe now to get it hot off the press.

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