Cannes Finalists for pharma and health revealed; nine from Australia

Josh McDonnell
By Josh McDonnell | 18 June 2018
 

The 2018 Cannes Lions is underway, with the finalists for the Pharma and Health and Wellbeing categories revealed.

Australia garnered Nine nominations with agencies such as McCann Health Sydney, BWM Dentsu Sydney, Y&R Melbourne and Deloitte Australia Melbourne all making the shortlist.

Below is each Australian finalists broken down by sub-category.

Nutraceuticals

Title: Gusty

Brand: P&G

Product: Metamucil

Medium Entrant: Film craft - Script

Company Entrant: McCann Health Sydney

Idea creation: McCann Health Sydney

Creation Production Media: Truce Films Melbourne

Health and Wellness tech

Title: Project Revoice

Brand: The ALS Association

Product: Charity

Medium entrant: Use of Technology and PR

Company Entrant: BWM Dentsu Sydney

Idea creation: BWM Dentsu Sydney

Creation Production Media: Finch Sydney / Rumble Studios Sydney

Brand-led education and awareness

Title: Sip Safe

Brand: Monash University

Product: Monash University

Medium entrant: Product Innovation, Brand Experience and Activation and Direct

Company entrant: Y&R Melbourne

Idea creation: Y&R Melbourne

Health services and facilities 

Title: Lucy

Brand: Prince of Wales Hospital

Product: Healthcare

Medium entrant: Digital Craft: User Experience (UX)

Company entrant: Deloitte Australia Melbourne

Idea creation: Deloitte Australia Melbourne

Creation Production Media: Deloitte Australia Melbourne

Media: Deloitte Australia Melbourne

Insurance

Title: AAMI Smartplates

Brand: Suncorp

Product: AAMI

Medium entrant: Use of Technology and Digital - Platforms

Company entrant: Ogilvy Australia Melbourne

Idea creation: Ogilvy Australia Melbourne

Creation production media: Ogilvy Australia Melbourne

In the category of Pharma, only one Australian finalist has been listen, CHE Proximity, for its 'Hearing test in disguise' campaign.

Non-regulated

Title: Hearing test in disguise

Brand: Cochlear

Product: Cochlear Hearing Implants

Medium entrant: Film Craft: Use of Music / Sound Design, Branded Content & Entertainment: Digital & Social, Film, TV and Online Film Content and Digital - Platforms

Company entrant: CHE Proximity Melbourne

Idea creation: CHE Proximity Melbourne

Creation production media: Revolver/Will O'Rourke Sydney

Media: CHE Proximity Melbourne

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