Creativity is the lifeblood of advertising and branding. But how do you develop and execute a great idea in an age of abundant content and a multitude of platforms? What is the key to creating brilliant creative ideas that make a true impact and have staying power? Is the 30 second ad on the way out?
A panel of Australia’s top creative thinkers will outline the challenges they face, and the way forward.
The speakers include Meat & Livestock Australia’s outspoken top marketer Andrew Howie, Cummins&Partners chief innovation officer Kirsty Muddle, M&C Saatchi's recently appointed executive creative director Michael Canning who joined from LA based 72andSunny, plus With Creative's Steve Coll who is one of Australia's most awarded creatives.
The session will be moderated by UM CEO Ross Raeburn, who prior to leading a media agency, was MD of Soap Digital.
Other sessions include:
- The Future of Media:
- The Investment Landscape
- The collision of digital and TV
- and The Digital Reality Check
- Plus a keynote session: Disentangling the Hype from Dr Karen Nelson-Field
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