Can a unicorn change the way you poop? These US marketing experts think so

By Lucy Carroll | 8 October 2015

Ice cream may never taste the same after watching the latest video from social mavens The Harmon Brothers.

The marketing experts have produced a three-minute spot using a unicorn pooping rainbow soft-serve as the mascot to promote the Squatty Potty, a "stool for better stools."

The absurd video aims to tackle the issue of toilet posture by showing you how you need to alter the way you sit in order to guarantee "the best poop of your life."

The ad uses a prince to narrate the Pythonesque video, who goes into detail about how unicorn haemorrhoids “get glitter everywhere” and how the Squatty Potty “will give you complete elimination twice as fast.”

The stool, which first appeared on the US-version of the reality show Shark Tank, helps you position your body at a 35-degree angle and was first distributed online and is now stocked in Bed Bath & Beyond.

The Harmon Brothers are becoming known for their work taking on awkward subjects, with their previous PooPourri video, which sold out of inventory and created back orders for weeks.

A teaser for the “This Unicorn Changed the Way I Poop” video snapped up 20,000 social shares in a few days with no paid media.


Executive Producers - Jeffrey Harmon & Derral Eves
Directors - Daniel Harmon and Dave Vance
Creative Director - Daniel Harmon
Writers - Dave Vance, Jeffrey Harmon, and Daniel Harmon

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