FMCG brands are tapping into the power of packaging, using AR technology, as a platform for driving consumer engagement.
Campbell Arnott's, which owns iconic brands Tim Tam and Shapes, has been pushing the boundaries with its printed packaging.
Liza Vernalls, director of packaging at Campbell Arnott's, has played an instrumental part in a number of these innovations including the Chill Me Tim Tam packaging which employed thermochromic ink to deliver colour-changing packaging when the product reached the right temperature.
Vernalls will take to the stage at the Print21+ PKN LIVE forum in Sydney on 12 August to share a few case studies, including Chill Me, where Campbell Arnott's has brought to market packaging innovation that has driven sales and delivered on broader business objectives.
Campbell Arnott's will also team up with AR specialist Dreemar on the day to develop an exclusive experience which delegates will be able to engage with using their smartphones.
Bill Atta, chief product officer at Dreemar, will join Vernalls on stage to show the audience how integrating AR can transform branded packaging into a channel for delivering interactive and engaging consumer experiences.
He will demonstrate how app-based AR activations can benefit brands by tracking and measuring results; boosting ROI; providing digital and physical integration; and delivering richer, broader more valuable content.
If you're in FMCG branding and marketing, and would like to know more about:
- how you can use AR activations to cut through a digitally noisy world and increase dwell-time with consumer packaging;
- how to gather analytics and insights from packaging; and
- how to enhance and simplify user engagement and provide measurable ROI on print,
... then this is a must-attend event for you.
You can book tickets here
Other hot button topics to be covered on the day include: Design directions for brands and printers, Personalised and customised labels and packaging using digital print; Smart brand protection and authentication solutions via printed packaging; Sustainable packaging and the circular economy mindset; and the packaging print opportunity – Aussie success stories.
Full programme details here
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org