Campbell Arnott's appoints Clems, drops DDB

Rachael Micallef
By Rachael Micallef | 22 April 2015

The Clemenger Group has been named as the creative agency for the entire Campbell Arnott's Australia business, following a competitive pitch.

Clemenger's bespoke business unit The Kitchen Table will be responsible for all external marketing communications working on brands including Arnott’s Shapes, Tim Tam, Vita-Weat and Campbell’s Soup, V8 and Real Stock portfolios.

Clemenger had previously worked on the Campbell account and DDB Sydney on the Arnott's account before the company decided to pitch its integrated business.

BMF, Ogilvy and DDB were all involved in the pitch.

Campbell Arnott's VP of marketing David McNeil said it is excited to expand its long-standing relationship with Clemenger and expand it across the business.

“We are thrilled that Clemenger will be partnering with us across our entire portfolio of brands,” McNeil said.

“The quality of the strategic and creative thinking we have seen throughout the review process has been superb. Creative excellence is at the heart of our strategy and we are very confident that we have the right partners to grow our brands.”

Campbell Arnott's director of marketing communications and capability Anne Ricci said: “Clemenger’s The Kitchen Table presented an innovative new business and planning model that will ensure we create integrated campaigns that deliver the right messages in the right moments. This will future proof Campbell Arnott’s communications model”.

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