Cadbury Australia has been named an official partner of both the Australian Olympic and Paralympic teams for the Tokyo 2020 Games.
Tokyo 2020 will be Cadbury's third consecutive Olympic Games and second Paralympic Games.
The partnership will see Cadbury continue as the official chocolate partner of the two teams in the lead up and during the games.
From April 2020 onwards, Cadbury will unite Australians to celebrate the iconic sporting event through a series of marketing activities, including in-store promotions, PR and above the line advertising.
“We’re thrilled to partner with the Australian Olympic and Paralympic Teams this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020," Cadbury Australia marketing director Paul Chatfield says.
The Australian Olympic Committee welcomed the continued partnership.
“With the Tokyo Olympic Games the closest thing to a home games since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team," Australian Olympic Committee CEO Matt Carroll says.
"Without the efforts of Cadbury, our athletes across all the sports could not fulfill their Olympic dreams.”
Cadbury first forged its partnership with Paralympics Australia at the 2016 Rio Games.
“Paralympics Australia is so pleased to welcome Cadbury into the Australian Paralympic family for its second consecutive Summer Games cycle," Paralympics Australia chief executive Lynne Anderson says.
"Cadbury contributed greatly to our Team in the lead up to Rio, and was no doubt part of our success on the world stage. We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo.”
Taking place in Tokyo, Japan, the 2020 Summer Olympic Games will kick off on July 24 until August 9.
The 2020 Summer Paralympics will take place on August 25 until September 6.
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