BWM poaches Asheen Naidu from Whybin\TBWA

18 November 2014

BWM has ended a 12-month search for a new executive creative director with the appointment of Asheen Naidu, who will take up the position in Sydney.

Commencing in January 2015, Asheen will work alongside BWM group chief creative officer Rob Belgiovane and BWM Melbourne executive creative director Murray White.

BWM Creative has recently won a round of pitches including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.

Naidu has previously worked for international agencies BBH, The Campaign Palace, Leo Burnett and Saatchi & Saatchi. He has collected more than 70 awards, including 10 Cannes Lions and three Effies for campaigns such as NRMA's ‘Car Creation’.

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