BuzzFeed founder Jonah Peretti revealed last night at Barcelona's Mobile World Congress that his firm will be launching a mobile video app focused on "binge watching".
Peretti told reporters, "Content has really become the exciting battleground in the mobile space."
According to Adweek, this marks a change in attitude for Peretti who only a few years ago went on record saying that mobile video would not be successful at all.
"Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about: the brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space."
BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to six billion in 2016.
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