Bundaberg kicks off NRL content series

Daisy Doctor
By Daisy Doctor | 10 April 2017

Bundaberg Rum has created a four-part documentary series to amp up its support of Fox Sports Rugby League coverage.

Continuing the 'Unmistakably Ours' campaign, the five-minute videos are a collection of untold stories that celebrate the contribution of everyday people to rugby league.

Launching last weekend, the campaign, by Leo Burnett Sydney and Fox Sports, aims to engage viewers through telling real stories about real people, in a way that captures what fans love about the game and those who are part of it.

Part one tells the story of Barry 'Uncle Buck' Buchanan, a much loved clubman of the North Queensland Cowboys who has been with the club since its 1995 inception and supports them at training and on game day.

Bundaberg Rum marketing director Adam Ballesty says: “The brief for Fox Sports was simple; create an entertaining and progressive content series while remaining true to Bundaberg Rum’s core values of mateship, optimism and having a crack.

Fox Sports head of client solutions Belinda Dolman adds: “The series shows how Fox Sports can work with brands to deliver unique, innovative and engaging content to their audience. Nothing is more powerful than live sport for advertisers, and Fox League continues to raise the bar in broadcasting.”

In 2010, Bundaberg stopped sponsoring the Wallabies after 10 years. In 2012, Bundy also dropped NRL, however Ballesty reinstated the partnership in 2016.

The series will continue to air over the Fox League season.

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