AJF GrowthOps has launched a new campiagn for wine house Brown Brothers.
The company has been pioneering adventures in wine since 1889, a journey of four generations of family wine making.
Scored by the dulcet tones of "Brown", a spoken word jazz track from Ken Nordine’s album, Brown Brothers’ brand campaign turns preconceived ideas of what is brown upside down, showing the diversity of the Brown Brothers portfolio of wines and the adventures in which they can be enjoyed.
Brown Brothers Marketing Manager, Emma Brown: “Whenever a bottle of our wine is opened, an adventure starts. Whether you’re seeing friends spontaneously, sharing a meal with family or celebrating a significant milestone, the possibilities are endless – and that’s what wine adventures are all about.”
Produced by Collider and Directed by rising star Dylan Duclos, the campaign was shot in the King Valley region, the home of Brown Brothers wine.
AJF GrowthOps executive creative director, Adam Francis: “Brown Brothers are rich in history, but they've never been a traditional wine company. We’re proud to bring that adventurous spirit to life and celebrate the winery’s outstanding wines.”
The colourful campaign launched online and out-of-home.
Campaign credits
Client: Brown Brothers
• Chief Marketing Executive – Ellie Vince
• Marketing Manager – Emma Brown
• Senior Brand Manager – Amy van Bekkum
• Senior Brand Manager – John Biggar
• Brand Manager – Tarynn Barrie
Creative Agency: AJF GrowthOps
• Executive Creative Director – Adam Francis
• Senior Copywriter – Melanie Stevens
• Senior Art Director – Lauren Doolan
• Strategy Director – Christine O’Keefe
• Senior Account Director – Xavier Hogan
• Account Manager – Matilda Widin
• Producer – Erica Frick
Production Company: Collider
• Director - Dylan Duclos
• Producer - Annie Schutt
• DOP - Aaron McLisky
• Post Production - Puffin Post
• Editor - Marty Gilchrist
• Photographer - Steven Chee
• Digital Operator - Jack Dillon
• First Assistant - Pam Pirovic
• Production Manager - David Scott
• Camera Assistant - Matt Chow
• Grip - Mick Leslie
• Standby Props - Peter Blackwood
• Hair/Makeup: Briar Wilkins
• Wardrobe - Melissa Rutherford
• Runner - Henry Scott
Sound House - Bang Bang Studios
Sound Engineer - Sam Hopgood
Track: “Brown” by Ken Nordine
Music Supervisor: Chris Chalmers
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.